Men seek out cosmetic procedures for similar reasons women do –to look younger, to look more attractive, and to increase their self-esteem. If there is one thing the pandemic has shown, it is that men make up a significant demographic in the cosmetic industry. With their requests for non-surgical procedures surging, they have created a new trend in dermatology that’s changing the world of aesthetics.
Coast Dermatology & Laser Surgery Center recognizes this steady growth of male patients in cosmetic services. Serving Laguna Beach, CA and the surrounding areas since 1989, board-certified dermatologist Dr. Glenn Goldberg offers men and women cosmetic dermatology services such as wrinkle smoothers, laser treatments, and skin tightening-procedures to help them look and feel their best.
By the Numbers
There has been a significant increase in the number of men seeking cosmetic procedures over the past decade. The American Society of Plastic Surgeons saw a 182% increase in Botox injections in men from 2000-2020 and a 482% increase in laser skin resurfacing procedures. Botox injections are the number one non-surgical cosmetic procedure for men, with 265,247 procedures administered in 2020.
Factors Impacting the Trend
The pandemic has fueled the growing male patient demand for non-surgical interventions for the face. Whether it’s nonstop Zoom meetings or the competitive workplace to blame, men are proving that cosmetic treatments are no longer just for women.
What is the Zoom Boom?
Because of close-up video conferencing during the pandemic, men now spend several hours a day staring at their own faces and inevitably, scrutinizing their faces under poor lighting and the unflattering angles produced by laptop cameras. A ‘lockdown face’ that reflects what the past year and a half has caused –stress, lack of exercise, and weight gain –do not contribute to an attractive-looking face. The need to look “Zoom ready” has led in part to the rise in cosmetic procedures. Men see themselves in detail from the screen and find that their wrinkles, sagging skin, and dark eye circles need correction. And they are not ashamed to seek treatment for it, propelling the “Zoom Boom” or the unexpected rise in cosmetic procedures triggered by the pandemic-induced habit of video conferencing.
Staying Young in a Competitive World
Cosmetic enhancements are not just about vanity. They’re about success too. If women talk about beauty when it comes to their procedures, men focus on virility, vitality, and the competitive edge. The taboo surrounding cosmetic procedures for men is also fading. Getting injectables now is like eating healthy or going to the gym. It’s all part of personal empowerment while living in a youth-obsessed culture. Men strive to appear relevant in this millennial-driven world where image is everything. And since men can face an ageist job market, they want to explore options to help stop the clock on aging. By enhancing their appearance, they can look and feel good, stay confident and competitive, and give their career a boost.
WFH Means More Time to Recover
More time at home offers men the unique opportunity to work remotely and self-isolate while recovering from any elective procedure. No one else has to know and in most cases men don’t have to take as much time off from work when they are logging in from home. The WFH setup is conducive to any recovering patient.
Our Most Requested Procedures for Men
Regardless of their reasons for pursuing cosmetic procedures, men are certainly taking a proactive approach to anti-aging skin care. With the help of Coast Dermatology & Laser Surgery Center’s wide array of cosmetic services, they can build the best regimen to achieve their aesthetic goals.
For most men, the deepest and most pronounced wrinkles appear on their forehead, making even the most confident males feel self-conscious. They want to look refreshed and more youthful, and extra points go to procedures that offer immediate and subtle results with minimal downtime.
One quick and easy way to enhance their appearance is through wrinkle relaxers such as Botox®, Dysport®, and Jeuveau®. These wrinkle smoothers, also known as neuromodulators, work by blocking nerve impulses to the muscles responsible for dynamic wrinkles. When these muscles relax, the skin will appear smoother and younger-looking.
Dermatologists often use wrinkle relaxers to treat areas around the brows, forehead, eyes, the ridge of the nose, and on the border of the lips. There is little to no downtime after the treatment and minimal discomfort and risk involved. It is the perfect skin-rejuvenating treatment for those wanting a more youthful complexion without a significant disruption in their daily activities.
Male patients prefer a more subtly enhanced look than female patients. They may desire to look their best, but they don’t want to look overdone. Enter dermal fillers. These injectables offer a safe and effective method for smoothing, lifting, and accentuating areas of the face, helping to enhance features that are considered classically handsome (e.g., a strong and defined chin and jawline). ]
Most dermal fillers are composed of hyaluronic acid (HA), which is a natural substance found in the skin. HA helps hydrate, add volume, and stabilize the skin. When injected, dermal fillers like Juvederm® and Restylane® provide support to the underlying dermal structure to smooth away wrinkles and strengthen the contours of their facial features. Dermal fillers can address common skin aging concerns such as lines and wrinkles, an undefined jawline, loss of volume in the midface, smile lines, smoker’s lines, and chin creases.
Aside from injectables, men have many other non-surgical, skin rejuvenating treatment options that can help them address early signs of aging with quick results and minimal downtime.
Laser skin resurfacing is designed to reduce lines, wrinkles, brown spots, acne, acne scars, and other facial imperfections. Lasers can get rid of the top layer of damaged skin to reveal healthier, younger-looking skin, or boost collagen production to improve the skin’s quality while minimizing imperfections. Depending on the specific laser that’s used, it can even correct scars, sun-damaged skin, skin laxity, and uneven texture. One benefit of laser therapy is its ability to be tailored to each patient and their specific needs. Lasers can be matched according to the patient’s unique skin type, skin concern, and desired amount of downtime.
RF microneedling provides another effective skin rejuvenation procedure to transform the skin. RF microneedling combines the collagen-boosting benefits of microneedling with skin-tightening radiofrequency energy to lift, tone, and tighten the skin. It works by creating micro-injuries in the skin using an instrument containing dozens of very fine, short needles that deliver RF energy into various skin levels, including the deeper layers where treatment is most beneficial. This triggers the body’s natural healing response, stimulating the skin to produce new, healthier skin cells and treating skin issues such as fine lines and wrinkles, acne, acne scarring, facial scars, sun-damaged skin, large pores, rough patches, and mild skin laxity.
Why More Men Choose Coast Dermatology & Laser Surgery Center
Coast Dermatology & Laser Surgery Center is focused on improving the health and beauty of all their patients’ skin in Laguna Beach, CA. We understand how men, just like women, deserve to look and feel their best. We offer a complete line of men’s services, utilizing the latest technologies and treatments. Dr. Goldberg specializes in Botox and dermal filler injections, as well as RF microneedling. He can also provide a simple yet multifaceted approach to skin care, creating a safe and effective regimen. With skincare products that Dr. Goldberg has personally selected along with his helpful tips, men can prevent skin aging, repair sun damage, and keep their skin looking healthy and youthful.
Schedule A Skin Rejuvenating Treatment With a Dermatologist Today
Whether you want to try Botox injections or RF microneedling, you can be one of the men benefiting from Dr. Goldberg’s expertise and experience today. To learn more about your options, or to schedule a consultation with a dermatologist, contact Coast Dermatology & Laser Surgery Center in Laguna Beach, CA.